Our Story

Emily Mayerhoff, Owner

Attitude Dance Boutique was founded in 2011 by Emily Mayerhoff. Emily's education and experience prepared her for life as a retailer! After she earned a degree in retailing from Louisiana Tech University, her career has included sales, retail management, promotions/special events, advertising & public relations. Emily continues her love for retail by presenting to dance retailers at the 2018 Atlantic Dance Retail Shows in Dallas-Fort Worth, Los Angeles & Baltimore. 

Emily's husband's career brought their family to Bryan-College Station in 2003. As their four daughters started dance lessons, it became obvious to Emily that a full service dance retail store was needed in our community, so Attitude Dance Boutique was born.

In addition to being a "mompreneur", Emily spends her time volunteering with the Junior League of Bryan-College Station, Ballet Brazos, Blessings in Bags, Johnson Elementary PTO, Bryan High School Cheer Booster Club, the Bryan ISD Strategic Planning Committee and the Bryan ISD Parent Leadership Team.

Bryan-College Station and its "small town feel" are important to Emily & her family. She loves the friendships with local dance families that she has made via Attitude Dance Boutique. Emily is also committed to the "Shop Local" movement & to providing her customers with stellar service & stellar style. Emily is constantly searching for top quality, excellent fitting items to share with our customers. Your purchases are important, therefore we want you to purchase items that will last and will fit your dancer properly. As Emily always says, "When dancers look their best & feel their best, they will dance their best in the studio or on the stage."
Kathryn Lys, Store Manager

Kathryn is a Bryan native who has returned to Bryan-College Station after years of dance training and teaching in New York City. Kathryn returned to us after a knee injury, but she remains passionate about all things dance! She teaches, choreographs and encourages our area dancers to reach their fullest potential in jazz, contemporary, improv, strength/flexibility, and musical theater. Kathryn also has a superb retail background, having worked at Attitude Dance Boutique, Texas Aggieland Bookstore and Anthropologie. Kathryn's favorite thing about working at Attitude Dance Boutique is making personal connections with each of the dancers while helping outfit them for classes and performances.